The Journey - Contradicción

Today in Chile, it’s nearly impossible to watch a soccer match, a stream by an influencer, or even just scroll through TikTok or Instagram without encountering content from betting companies. These platforms have taken over almost all advertising spaces in the country, with very little or virtually no regulation.

This is why with Fundación Contradicción — the foundation led by Daniel “Ex Huevo” Fuenzalida, famous TV host, and the most recognized and influential organization in Chile in the fight against addictions — we created a short film to be shown in local cinemas and on social media, aiming to raise awareness about a new and, until now, little-known facet of gambling addiction.